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  • Tom Benton

You don't need a video.

Every once in a while, a skeptical future partner decides to challenge us.

"Why do I need a video?"

And we reply, "You don't."

Because you don't need a video. You might need lead generation to gauge how much traffic and interest your online presence is generating. You might need to explain a product or service. You might need to recruit new team members. Maybe you just need to make a social media splash. Or maybe you want to show your public the new you.

Those are goals. Achieving your individual goals is what you need – not a video.

Video just happens to be the best way to get you there.

Just look at the stats. Wyzowl has collected extensive video marketing data for nearly 10 years.

According to their most recent survey 86% of businesses use video as a marketing tool. Almost nine out of every 10. Even more than that say video is an important part of their marketing strategy – 92%.

And those numbers are going to grow. 79% of respondents who said they don't use video marketing said they plan to start over the next year.

Those stats give us a look at what people need video to do for them. 62% say they want to engage their online audience. They want comments, likes, and shares.

61% say they want views – the higher the view count, the bigger the success.

44% say they are looking for brand awareness and PR. And 27% say they are looking for an uptick in sales, pure and simple.

Do those smaller percentages mean videos aimed at reaching those goals – branding, PR, sales – are less effective?

Of course not. Just look at the stats on video marketing ROI.

More online traffic? 87% said video helped them bring it in.

Understanding a product or service? 94% said video helped them do that.

Lead generation? Another 87% says video got them there.

Then there's sales. Only 27% of people said they were looking for video to drive sales, pure and simple – but of those people, 81% said video actually did directly increase their sales.

Nearly half of people said video even helped them reduce support calls. Imagine how that translates financially to cut costs in customer support and HR.

All in all, about nine in 10 people said video generates strong ROI.

Flip the perspective around. Let's ask your audience what they think.

96% of people watch a video to know more about a product or service. 88% say they've been convinced to buy that product or service based on the video!

And when questioned about how they would most like to learn about a product or service, 73% said they prefer video. In second place, a measly 11% of people are happy just reading plain text.

Even if your social media game is strong, people are two times as likely to share video than any other form of content.

When people team up with us, this is what they want. They want this success. They want these returns. They want to show these numbers to their teammates with their company logo up top.

And we know that when we begin the production process. We know from experience you can't create a kick-ass video without your partner's goals at its heart. What we do isn't a show – it's a craft. That's the value of professional video production.

So what are you waiting for?

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